Products with a positive impact

Project

We support Mercado Libre in two key initiatives to promote responsible consumption in Latin America.

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Sustainable vertical

Our main role is to curate impact criteria in +20 categories at the regional level to offer a consolidated selection of products. We are updated through constant trend research, working in collaboration with +12 internal teams to promote the growth and positioning of products with a positive impact in Latin America

With this initiative, in addition to democratizing access to sustainable products available in the market, brands and businesses are promoted that contribute to reducing environmental impacts and generating benefits for the communities where they operate.

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Online consumer trends with a positive impact

In addition, for the 5th consecutive year, we accompanied Mercado Libre as technical validators in the development of the study of Online consumer trends with a positive impact. This study, a pioneer in the region and published in six countries, seeks to strengthen the ecosystem with a positive impact in Latin America. Its purpose is to provide valuable information to identify opportunities that allow brands to align with these trends, contributing to a more sustainable future for the region.