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ARTICULO

Key Actors: Impact Enterprises

Key actors to promote sustainable production and consumption

A complex environmental and social context

We are in a complex environmental and social context, marked by, among others, epidemics, wars and a linear model of consumption and production, with consequences linked to climate change that are being strengthened year by year. Therefore, it is essential that there are more and more organizations providing innovative solutions to the environmental and social challenges that surround us. In this sense, entrepreneurs are key players in developing businesses that generate positive impact and, as a consequence, promote sustainable development.

The Sustainable Development Goals (SDGs)

Sustainable development is one that makes it possible to meet the needs of the present generation without compromising the ability of future generations to meet their own needs (1). A key year in its promotion was 2015, when the 2030 Agenda and the Sustainable Development Goals (SDGs) were established. This agenda includes 17 objectives and 169 goals associated with them, to be met by that year that combine social, environmental and economic objectives.

The joint action of governments, society and the private sector

One of the highlights of the SDGs is that, to ensure their compliance, we all need to take action. And when we say everyone, we mean the involvement of governments, civil society and the private sector: all three actors have something to do.

SDG 12 and its relevance for the private sector

Considering that compliance with the SDGs implies a systemic vision and all are interconnected, one of the SDGs with the greatest relevance for the private sector is SDG 12 “Ensure sustainable consumption and production patterns”, since it combines two sides of the same coin: production and consumption.

In the goals that compose it, we find key and strategic concepts for any organization to be a protagonist in the promotion of sustainable development:

  • Sustainable management and efficient use of natural resources.
  • Reduction of food waste.
  • Reduction, recycling and reuse of waste.
  • Relevance of companies, especially large companies and international companies, to adopt sustainable practices and incorporate information on sustainability into their reporting cycle.
  • It is important that all people in the world have relevant information and knowledge for sustainable development and lifestyles in harmony with nature.

Sustainable ventures: prominence and relevance

It is within this framework, and considering the importance of more and more organizations promoting sustainable consumption and production patterns, that sustainable or impactful undertakings are increasingly gaining prominence and relevance. These are a business profile characterized by its quest to generate economic benefits as a result of an organizational policy that contemplates the preservation and regeneration of the environment and/or social welfare as an exclusive condition.

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The characteristics of impact ventures

The main characteristics that define an impactful venture are:(2):

  1. Generation of economic value, without having a negative impact on the environment or society.
  2. Establish clear and measurable goals for the value you want to add.
  3. Delivering positive environmental and social value, in an intentional way.
  4. Measurement and reporting of the environmental and social impact generated.
  5. Mitigation of negative impacts within their production processes and the life cycle of the products or services they generate.

The path to success of an impactful venture

However, the path of an impactful venture is arduous and, often, unclear. To clarify this path a little, we summarize it in 6 stages:

  1. Birth within the framework of a context that challenges him and to which he wants to give an answer.
  2. Creating the foundations, defining their vision and purpose.
  3. Planning for the environmental, social and economic impact that is expected to be generated through the design of an impactful business model.
  4. Market launch, bringing your proposal closer to the community and feedback from the community.
  5. Measurement and communication of the impact generated.
  6. Access to impact investing.

Our commitment to impactful ventures

It is on this point that we work from Kolibri, seeking, from a systemic perspective, to build bridges and link entrepreneurs with corporations and multilateral organizations. One case that stands out is the recent alliance between Kolibri and 3Vectors, through which we seek not only to provide quality information to entrepreneurs but also to methodologize that information so that it is action-oriented, being allies of enterprises in their quest to generate positive impact and thus also to approach our organizational purpose of accelerating the transition to a socially just and environmentally regenerative economy.

A sustainable future with more impactful ventures

It is in the interest of all of us who make up Kolibri that there are more and more impactful companies in Latin America that collaborate to meet the Sustainable Development Goals and that, as a result, more sustainable consumption and production patterns are achieved.

Sources:
(1) UN
(2) Manual of Metrics and Indicators for Sustainable Entrepreneurship, Ministry of Environment and Sustainable Development of the Argentine Republic
(3) Who cares, who does 2021, Kantar

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